At keenmobi, we’ve pioneered the science behind app store optimization and mobile app marketing. App Store Optimization: What is it? We aren’t writing again about this, but basically, ASO is the process of optimizing a mobile app in order to get the maximum visibility and the highest conversion rate to install in the app stores. How to Optimize Your Google Play Store App Details Page – Search is even more important on the Play Store than on the App Store: 80% of high quality organic downloads! Find out more about Google’s algorithm and how to optimize your Play Store app details page so your app can be found. Test everything and be updated with Google Play Store news and changes to never miss any trend. Later in this post we will take a close look in the details of ASO on-metadata and an anatomy of a perfect Google Play Store listing of an Android app. ASO for Google Play: To sum up.